No doubt you will have heard of that aged old saying “the money is in the list” and that is quiet true but the real secret is the relationship you have with your list. How do you communicate with your list when you have some exciting news to tell them. That’s exactly what we are going to explore in this post – an email marketing broadcast.
As an internet marketer, you probably understand the importance of capturing your
website visitors contact information using an opt in form and building a large email list of potential customers.
This is an extremely effective tool to help you develop a relationship with your online visitors. For the most part, this is the only way to build a relationship since many of these people won’t come back to your website again.
Once you’ve got an email list you can use broadcast email marketing to let them know about any new product or service you’re offering.
When it comes to contacting your email list you basically have two ways to do it, you can just load a series of pre-written emails into an autoresponder service that will send out the emails over whatever period of time you choose.
That way every one who signs up to your list will receive all the emails in your series one after the other in order until they’ve received them all, or you’ve added more.
This method is a fantastic way to keep in touch with the people on your list and since the method is all automated it doesn’t take any time from you(once you’ve written and loaded the emails, of course).
But if you’ve got a sale coming up or you’ve just added a wonderful new service and you want to let all of the customers on your email list know about it right now, you want to send an email broadcast.
You can set this message to go out at a certain time or a certain day but the point is that every one on your list will get this email at the same time… if that is what you want.
You can even customize an email marketing broadcast so that only part of your list will receive it. It’s up to you.
But this is the method you will want to use if you have some hot news that you just want to let everyone know about right away without adding this message to your email follow up series and have to wait several days or more for some some of your subscribers on your list to receive it.
TIPS FOR AN EFFECTIVE EMAIL BROADCAST!
1. Choose an interesting and compelling headline.
You want to excite your readers and make them eager to open your email.
2. Make sure message is on point and short.
You want your reader to be engaged in your message before they’re finished
with the first paragraph. If you can hook and get them to finish reading your whole message you will have a much better chance of getting them to take desired action.
3. Don’t be afraid to ask them to take action. You’d be amazed how many Marketers actually fail to ask for the sale. Whatever action you want them to take, provide them with a clear and easy to understand call of action.
P.S. Not many traffic system can arouse my interest these days. But this one did.
Here are the reasons why I like this system:
1) It offers a free list management system for all members.
2) I can build my own list, create an autoresponder and send broadcast for free.
3) It has a unique ad tracking system that ensures that my ads are really watched, not just getting clicks.
This is really a system with lots of potential. Check it out.
