In this the third post in the series Working From Home we are going to look at choosing a Niche and why it’s important. So let’s get into it.. Importance of Choosing Affiliate Niche.
Choosing a niche for your affiliate marketing business can help you plan your whole campaign and the journey as an affiliate marketer. A niche can decide what kind of products are you going to sell, and to sell that product, how are you going to plan and manage a website through which users get to know about the products and buy them.
How to Select the Best Niche to Make Money Online Fast
- Know What Do You Like
To find out what do you like, ask yourself, what are your skills, and what interests you the most. It could be one of your favourite hobbies, like clicking pictures, baking cookies, or even helping others in their business. Your passion and affection towards activity are
going to decide your niche for your affiliate marketing business.
- Understand What is Right for You
You could like several things. Yes, we all do. We all are interested and passionate about several things in life, and in that case, choosing a niche becomes a tough choice as you would be confused in several options.
Among several options, you can research about every niche to know about the demand, competition, and returns. Here, the focus is to get results as soon as possible, and the niche with maximum affiliate commission and less competition must be your ideal choice.
- Go with Google Keyword Planner
So, to begin your research, you can rely on the Google Keyword Planner because it will give you the idea of monthly search volume related to keywords. It also states the existing advertising competition related to keywords.
You can skip those keywords which have high competition because if the competition is high, that means more advertisers are competing and offering high cost-per-click for those keywords.
So, there are strong chances that more websites are already trying hard to get the top position for that keyword. To make money online fast, avoid going for a long-term hustle and make smart keyword research and choose a profitable niche.
You can always search for the keywords and go through the results to find out if you can produce higher quality content.
- Research Google Trends
Google Trends is a platform where you can find out the topics which are currently trending on the web. Google Trends will show a graph to denote the popularity of the topic over the years.
Based on the graph, you would know the interest of the people for that topic and finalise your affiliate marketing niche.
Google Trends also shows trending videos on YouTube. Although videos cannot provide you with the details of the niche, you could know that what people are viewing the most and what kind of video content is trending at the given time.
Eventually, you will learn a lot about the users’ expectations and their interests. So, when you start advertising your affiliate products, you can plan your marketing activities from these observations and can create awareness, bring traffic and acquire customers.
- Find Your Niche from ClickBank
ClickBank is an affiliate marketing program, and the company was founded in 1998. You can search its marketplace on the website to find out about the affiliate products and their popularity.
To begin your research, go to Clickbank.com and then click on the Affiliate Marketplace option on the top-right corner of the website.
Then, you will see a new window where you will get popular categories on the left side of the screen. Each category has respective products that you can sell and earn the affiliate commission.
Although these categories are broad, you must go more in-depth into sub-categories and research more about products to get lucrative options.
When you click on a category, you will get a screen . In the left side, you’ve got parameters to filter the product list. The key here is to understand that not all products can give you great returns. There could be thousands of products in a given niche; not every product is successful.
You need to get rid of extra products so you can focus only on those products which have high demand and good commission per sell. To effectively get rid of least performing keywords and get the list of lucrative options, you need to apply a filter on ClickBank.
You can bifurcate by providing filters from the left side of the window. Here, there is a metric called Gravity that gives you the product that sells the most for a given niche. We have set the lower limit of the Gravity to 8 and then hit enter.
From 162 products to only four products, we were able to get the most lucrative products in seconds through this platform. If you observe the list, you will see Gravity and other parameters there. The higher the number of Gravity, the better. This is how ClickBank not only helps you decide which niche to choose but also gives you the best performing products of a given niche.
- Start Executing
Affiliate marketing is a journey, and you will get to learn a lot of things, get invaluable insights, and know the buyer personas once you start selling. Although you need to do the as enhanced research as you can before beginning, once the research is done, you must start applying your learnings to see how things flow.
Once you start running a website and monetise your platform through affiliate marketing, you would come across different opportunities, other similar or various websites, affiliate networks, and so on.
- Check Out Different Affiliate Networks
You will have to register for respective affiliate programs to be able to sell the products on your website. Programs may require you to submit a few details like your Website name, traffic, and so on.
Nevertheless, the Affiliate marketing landscape as a whole is made of three major areas. There is a publisher who owns the website and a manufacturer who rolls out the affiliate program. Another entity is known as affiliate networks. These networks work as a bridge between the publishers and manufacturers.
The networks provide you with the opportunity to register for popular and lucrative affiliate programs of various niches.
Your registration for affiliate programs will be smoother if you go through the affiliate networks. ShareASale, ClickBank, Amazon Affiliate Program are leading networks that you can check.
Affiliate networks may charge a commission from you, but these affiliate networks will give you the idea about the different brands, their products, new opportunities, and every necessary detail that you would need.
Moreover, these affiliate networks are a goldmine to find a profitable niche and find the relevant affiliate programs to sell products.
Just like all thriving businesses, Affiliate Marketing also requires patience and efforts from your end to get success and excellent returns
In my next post we are going to explore the best selling niches to make money online. Keep a lookout for that.